Monday, February 28, 2011

Genuine Product Pricing [GPP] Part 2


Continuation Of Genuine Product Pricing....


One might call it Genuine Product Pricing or GPP. Instead of say asking, for an example, $599.99  you consider getting real and put down the genuine price as $600.00. You might ask if customers wouldn't be  perturbed for not allowing them to experience the one cent saving on a purchase of something that costs hundreds of dollars but I'd suspect they'd get over it don't you think?  They might even stop to consider that you're a business which tells things like they are and feel good about giving you that extra penny when they see your price as say, $800.00 instead of $799.99. 



I'd like us all to imagine a world where you walk in a store and see ads and see stickers on tags as, "We're firmly and absolutely are committed to GPP as apart of our friendly good service" Would it mean that one could never price something in the 90 range? No, there can be genuine exceptions but when it's a pattern concerning everything and all things bringing all things right up to the last penny before the 10 can't it be agreed that's being rather ingenious? A rather interesting thing I've always found quite humorous in talking to store clerks in discussing the price of their products I'd ask them, about one thing here for $999,99 and another for $499.99 "So you're really wanting 1000 for this and 500 for that." 


They've always agreed that they are so how about we say that from the start? My thought is to bring about a group of people I guess perhaps on Facebook people who put out a call for Genuine Product Pricing or GPP. I'm wondering if this generation is up to the challenge and have the courage to employ GPP or whether the legacy of having done so will belong to some future generation, but one thing for certain I firmly believe it will take place. 




 Perhaps I'll get a Facebook group of 9,999,99 and maybe you my reader will be that extra one to bring it over the 10! A prize maybe for the one who becomes number 10 million? Ha, we'll see! I may not though get any more then 9 and I may not even get 1 and if so future generations you can add me to your list of your nine, ninety nine nine nine and I'll put you over the top making it Even Stephen. You don't know what that means?  Well there's a history lesson for you!  If  you can send the answer to me back in time I'll try to send you back 99 cents!


You're Invited To Join  My 'Genuine Product Pricing' Page On Facebook
 
The End Of Genuine Product Pricing series.

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Sunday, February 27, 2011

Genuine Product Pricing [GPP] Part 1



Lets talk about feelings shall we---How's it make you feel when you're in the market  and you see the price of things set at $3.99, $19.99 or $199.99? Looking at more costly items you might see $999.99 or how about $19,999.99. Yes I'm aware that they'll juggle even a few numbers different and call it 19,998.07 but the idea is still the same---make the customer "seem" or "feel"  they're getting their product purchase at a lower level of cost. $3.99 has the feel of 3 dollars and well....just something a little extra, and $199.99 seems like around $100.00, or something like that.

  If one looks at a price label of $19,999.99 then what's the feeling left with that?  $19,000.00?  Is it my purpose  to stand against the liberties of a free society and to stop by legislative force the rights of a citizenry to do so as they please in the setting of their price of goods or services?  No, a thousand [1000] times NO, and you'll notice I didn't stay with 999 but rounded it off to 1,000.   No, most certainly we do not need any more invasive ways for government to seek to try to control us. Having said that if there is any practise we collectively should rightly deem to be 'politically innorrect' or something to be considered genuinely a rather taboo thing to do in all honesty shouldn't this be added to the list?  

Nine, ninety nine, 9999 and some would want to throw in a few more nines for good measure? "Don't yeah know," somebody might state, "that if you add in a 7, like 997.99 that works even better?"  I'm sure it does! Now you've made them feel they've got something lucky as well, YUP LUCKY NUMBER 7.  Am I seeking to vilify any and all who have used the power of staying with 9 and not crossed the line into calling for the more true genuine price? I'd like to believe I'm not but I'd like one and all to at least consider the question that can't we as a culture do better?  


The power of coming up to only the nine could be argued that it has the capacity to increase more sales but that would mean the bottom line, or the making of a buck is the governing factor in determining all things. With all due respect I'd contend among a civilized culture this thing should not be. Let me be perfectly clear that I'm not calling for a boycott for businesses that use the nine, ninety-nine nine nine approach. I'd imagine most of us would starve if I did. I am however calling for the business world to stop, reflect and have the courage to consider a whole new approach.


Read Part 2 of "Genuine Product Pricing" Please click on link--> http://bob-richards.blogspot.ca/2011/02/genuine-product-pricing-gpp-part-2.html

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